Fitness + Technology
Creating Brand Value With Digital Content With Rob Louw & Bryan O'Rourke
This week, on the Fitness + Technology podcast, Brya...
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May 18 2023 51m
Chapter 1 1 min
Bryan opens the show by talking about Rob’s work backgroundChapter 2 5 mins
Bryan & Rob talk about the state of content with increased demand in digital offeringsChapter 3 5 mins
Rob speaks about key findings in EuropeActive’s Deloitte Research ReportChapter 4 2 mins
Bryan & Rob talk about diverse solutions within the current fitness ecosystemChapter 5 2 mins
Bryan asks Rob his insights on the absence in products or services for consumersChapter 6 2 mins
Rob articulates his standpoint on the strategic frameworks and implementation approaches necessary to meet the dynamic demands of consumersChapter 7 2 mins
Rob responds to Bryan’s critique of operators' delayed pace in adopting digital strategiesChapter 8 5 mins
Rob explains Basic-Fit’s tier pricing and omni-channel approachChapter 9 2 mins
Rob shares his takeaways on the potential opportunities available and the observed reluctance to adopt such forward-thinking methodologiesChapter 10 13 mins
Bryan presents audience questions to Rob, who provides an expert analysis on eachChapter 11 4 mins
“I think a lot of operators underestimate the brand that they have.”