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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
For a decade, Heidi Weinberg has been a successful f... more
Feb 27 2024 56m
Chapter 1 1 min
Intro
Chapter 2 2 mins
The secret to niche success
Chapter 3 3 mins
The risk of going too broad
Chapter 4 3 mins
The top-down approach and the bottom-up approach
Chapter 5 2 mins
Practical case of going ULTRA-NICHE
Chapter 6 3 mins
How to validate your niche
Chapter 7 4 mins
How to know your positioning is right
Chapter 8 8 mins
The power of positioning precisely
Chapter 9 2 mins
Market research for positioning
Chapter 10 15 mins
The significance of words in positioning
Chapter 11 4 mins
What marketers should learn today
Chapter 12 2 mins
Top 3 resources
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