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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Stop Wrestling With Pricing: How to Set Prices Customers Want
Listen to Melina Palmer, behavioral economist and au... more
Apr 9 2024 1h
Chapter 1 1 min
Intro
Chapter 2 3 mins
The pricing paradox 
Chapter 3 10 mins
Pricing psychology & finding the perfect price point
Chapter 4 7 mins
Putting theory into practice (step-by-step guide)
Chapter 5 4 mins
How to understand what's beyond the core product of your business?
Chapter 6 4 mins
Looking at the competition
Chapter 7 12 mins
Main pricing principles
Chapter 8 3 mins
Little-known principles that can boost your sales
Chapter 9 3 mins
The cookie framework
Chapter 10 2 mins
Tips to harness the power of curiosity bias
Chapter 11 2 mins
Outro
Chapter 12 1 min
Melina's top 3 resources
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