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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Professionalism is Killing Your Brand: Here's the Cure
Corporate speak sucks.Dave Harland, copywriter and c... more
May 21 2024 58m
Chapter 1 2 mins
Intro
Chapter 2 2 mins
Redefining professionalism
Chapter 3 3 mins
Dave's journey
Chapter 4 7 mins
How Dave's strategy generates leads
Chapter 5 6 mins
First steps to being more yourself
Chapter 6 10 mins
Why going "too" narrow is important
Chapter 7 7 mins
Self-deprecation as a copywriting tool
Chapter 8 9 mins
Picking the right fight
Chapter 9 4 mins
Dave's last advice
Chapter 10 2 mins
Top 3 resources
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