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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Know Your "Enemies" — A Practical Guide to Competitive Intelligence
This episode gets real about knowing your competitio... more
Apr 23 2024 55m
Chapter 1 2 mins
Intro
Chapter 2 3 mins
Customer obsession vs Competitor obsession
Chapter 3 2 mins
Is competitive intel only for B2B SaaS?
Chapter 4 6 mins
Defining competitive intelligence
Chapter 5 1 min
How do you identify threats?
Chapter 6 5 mins
Practical case with a cinema
Chapter 7 5 mins
How to start a competitive intelligence department?
Chapter 8 8 mins
How to consolidate your research and apply it?
Chapter 9 7 mins
How do you assess the maturity of a category?
Chapter 10 4 mins
The number one tip to find differentiators
Chapter 11 3 mins
Andy's biggest win
Chapter 12 2 mins
Outro
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