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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How to Make Products That Stick (With PepsiCo's Chief Design Officer)
With 47 patents under his belt, Mauro Porcini takes ... more
Apr 16 2024 54m
Chapter 1 1 min
Intro
Chapter 2 4 mins
Human Centricity vs Customer Centricity
Chapter 3 5 mins
3 vectors to hit the right note with your product
Chapter 4 11 mins
How to market your product to any potential buyers
Chapter 5 7 mins
How to reduce your chances of making mistakes
Chapter 6 5 mins
Is it possible to learn confidence
Chapter 7 3 mins
The 3 forms of love
Chapter 8 9 mins
How prototyping can change everything
Chapter 9 1 min
The power of the shiny object
Chapter 10 2 mins
Mauro's advice for marketers
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