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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How to Build a Content Strategy That "Drives Pipeline"
 In this episode, Sara Stella Lattanzio pulls back t... more
May 7 2024 53m
Chapter 1 2 mins
Intro
Chapter 2 2 mins
Sara's pet peeve
Chapter 3 4 mins
First actionable steps as a marketer
Chapter 4 10 mins
How to find and convince the right people for content marketing
Chapter 5 5 mins
Getting people involved
Chapter 6 1 min
When did you drive more pipeline
Chapter 7 5 mins
Sara's content strategy process
Chapter 8 2 mins
What's a cluster
Chapter 9 4 mins
How do you decide on a cluster
Chapter 10 4 mins
The difference between content strategy and editorial calendar
Chapter 11 4 mins
How do you deal with the fear of judgment
Chapter 12 2 mins
The difference between business in the US and the EU
Chapter 13 29 sec
Sara's top 3 resources
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