Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
In today's episode, you will learn how the most char...
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Jan 16 2024 52m
Chapter 1 3 mins
Intro
Chapter 2 44 sec
Starting a business on the right note
Chapter 3 8 mins
April’s journey to positioning consulting
Chapter 4 40 sec
Scattered engagements, impact concerns, and a beachside epiphany
Chapter 5 1 min
April's ultimate business aspirations - best work, good people, fair compensation.
Chapter 6 49 sec
Shifting focus and finding prowess in positioning
Chapter 7 3 mins
Tips for identifying unique skill set and honing specialisation
Chapter 8 5 mins
Refining engagements, focusing on B2B, and vetting potential clients.
Chapter 9 9 mins
Methodology over execution, simplifying messaging, and speeding time-to-value
Chapter 10 6 mins
Expanding reach via public speaking, social media, and the release of a game-changing book
Chapter 11 12 mins
How April transformed her client base from smaller startups to pre-IPO companies