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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Funnels Don't Build Businesses: Here's What Does
 Forget the "easy money" funnel fantasy. We're expos... more
May 14 2024 58m
Chapter 1 2 mins
Intro
Chapter 2 5 mins
Facebook funnel's story
Chapter 3 1 min
The difference between a funnel business approach and a real business
Chapter 4 6 mins
The importance of the backend in a business
Chapter 5 4 mins
The weaknesses of the influencer model
Chapter 6 6 mins
The 5 Lightbulbs Framework
Chapter 7 4 mins
How to implement the framework
Chapter 8 6 mins
What is a good argument to sell your product?
Chapter 9 4 mins
How to spot the right claim?
Chapter 10 10 mins
The claim-proof model
Chapter 11 1 min
Summary
Chapter 12 1 min
Billy's top 3 resources
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