Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Richard Shotton is a pioneer in applying behavioural...
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Dec 19 2023 48m
Chapter 1 3 mins
– Intro
Chapter 2 1 min
– Human present and concreteness biases
Chapter 3 6 mins
– Case study of industries navigating the human bias
Chapter 4 5 mins
– The power of specificity
Chapter 5 2 mins
– The "Red Sneakers Effect”
Chapter 6 10 mins
- Breaking conventions and status perception
Chapter 7 5 mins
– The declining use of humour in marketing
Chapter 8 3 mins
– The importance of concreteness
Chapter 9 5 mins
– The power of framing in marketing
Chapter 10 2 mins
– The peak-end rule in advertising