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episode icon Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
Leah Tharin, a B2B growth veteran with 25 years of e... more
Apr 30 2024 1h 3m
Chapter 1 3 mins
Intro
Chapter 2 5 mins
What would be product-led growth and sales-led growth if they were a board game
Chapter 3 3 mins
Cutting through the jargon 
Chapter 4 3 mins
Breaking down product-led growth
Chapter 5 1 min
Breaking down sales-led growth
Chapter 6 2 mins
When to choose between PLG or SLG
Chapter 7 9 mins
Step-by-step guide with a sales-led company
Chapter 8 8 mins
What is the most difficult scenario for a sales-led company
Chapter 9 2 mins
The 4 categories of people you need to serve
Chapter 10 18 mins
How to identify the key "aha" moment
Chapter 11 1 min
Summary
Chapter 12 1 min
Leah's top 3 resources
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