Dreams with Deadlines
Key Things Discussed
Mayur’s personal evolution from...
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Sep 6 2022 52m
Chapter 1 3 mins
Mayur starts the conversation with a little about his career evolution from engineering to marketing to working with one of the largest legacy media companies in the U.SChapter 2 1 min
Understanding marketing as a potential center of and agent for growth a shift of paradigm from its relatively static function in the 20th century into what became a “rather soulless” pursuit tailored to digital platforms and adtech dataChapter 3 2 mins
Covid refocused businesses on the importance of honoring customer engagement and “the why” because, far beyond data, loyalty maps to shared narratives and authentic connectionChapter 4 2 mins
Mayur reflects on integrating technology into legacy companies and the most common underlying challenge across all verticals: The challenge to adapt to a rapidly evolving marketplace in which the nimble and responsive cultures will dominateChapter 5 2 mins
Getting granular about Mayur’s experience at Gannett, a traditional media conglomerate trying to transition on two frontsChapter 6 29 sec
Piggybacking on Mayur’s observations, Jenny echoes the belief that creating an ethos of safety amidst chaos and calm amidst a frenetic, even manic, pace will be a huge differentiator for enterprises moving aheadChapter 7 2 mins
Focusing in on the content subscription model and what it looks like for legacy media companies like Gannett that are making the transitionChapter 8 16 sec
Mayur unpacks the various facets of Gannett that underlie its core mission, which is to be a gatekeeper and trusted source of news and informationChapter 9 1 min
Beyond journalism and news, Gannett’s mandate is evolving to invest in sports, educational products, contextual toolsChapter 10 1 min
How a subscription-based model fosters a “customer-obsessed” culture dedicated to creating incremental value that keeps readers/viewers coming backChapter 11 2 mins
Personalization has a powerful role to play in helping to tailor data to specific audience members to “become the Netflix of non-fiction,” as Mayur puts itChapter 12 1 min
Mayur weighs in on the metaverse and the role education has to play in this rapidly developing ecosystemChapter 13 33 sec
About the concept of “pods" recently deployed at Gannett, creating cross-functional units that are self-sustaining and autonomous with very clearly defined OKRs and core leaders to keep teams on trackChapter 14 2 mins
Gannett “pods” are constantly mapping to five “North Star” priorities, including strategies for supporting operations agility and decision-making processesChapter 15 2 mins
More about the strategy ops role that Mayur is implementing to orchestrate all the moving parts and shape the chaos. It’s a work in progress with evolving OKRs and assessments along the wayChapter 16 30 sec
Gannett’s Shift Out of a Legacy Mindset: Mayur explains the current transition from laying a foundation for change in 2021 to adopting a lean mentality in 2022 that emphasizes autonomy over bureaucracy, nimbleness and velocityChapter 17 55 sec
The role of communications across the enterprise in accelerating and bringing the marketplace into the organization in a vivid, agile wayChapter 18 1 min
Breaking down the CMO role, which Mayur believes should explicitly focus on advocating for customers and tracking market developments to grow business and user value. He regards the role as a flywheel with three key componentsChapter 19 2 mins
About user retention and the constant cultivation required to manage fickle audiences and maintain loyalty in a world where customers have infinite choiceChapter 20 2 mins
To secure enduring relationships, brands must find ways to communicate to customers the emotional, value and data moats that represent incremental investments that make it hard to jump ship. Think Netflix and LinkedInChapter 21 3 mins
Serendipity and irrationality impact a platform’s success, but growing a beloved brand identity is the most critical factor for scaling velocity and longevity. Project managers need to be working synergistically with marketing and vice versa to ensure that the company ethos is evident and connects with usersChapter 22 2 mins
Mayur takes a deeper dive into the concept of brand outcome and the elements that must be orchestrated in order to create a cross-functional network of commitment to the ultimate: Amazing customer experienceChapter 23 1 min
Critical components on which Mayur relies to assess and ladder up KPIsChapter 24 1 min
A Quick Fire Question for Mayur Gupta