Ken Schmidt, the visionary who revolutionized Harley-Davidson's brand image is Dr. Bill Dorfman's special guest on this week's episode. Dive into a captivating conversation about how passion and strategic thinking can redefine success for any business or individual.

Key Takeaways:

- Learn the three pivotal questions that redefined Harley-Davidson’s market strategy.

- Uncover why being interested is more powerful than being interesting in building connections.

- Explore how visible passion and delight create lasting impressions and loyalty.

ABOUT THE GUEST

Ken Schmidt’s career in the motorcycle industry began in 1985 as a specialist in corporate positioning and media relations for the then-struggling Harley-Davidson. He was tasked with helping the company restore its image, improve its competitiveness,and create demand for its motorcycles.

Within a few short years, sales of Harley-Davidson motorcycles skyrocketed, and the

company returned to prominence as one of the most respected, profitable, and frequently reported-on companies in the world.

In 1990, Ken became director of Harley-Davidson’s corporate and financial communications, serving as its primary spokesperson to the media and the financial communities. He frequently appeared in mainstream and business media to offer insights on nontraditional communications, customer attraction, and brand-building. His expertise and success at Harley-

Davidson ultimately led to consulting assignments and speaking invitations from all over the world.

In addition to speaking and consulting, Ken is co-founder of Torque Sessions Leadership Training. Through a combination of hands-on training and interactive workshops, these sessions help individuals and organizations re-position themselves to

become dominant competitors, maximize leadership effectiveness, build a people-first culture of innovation and foster loyalty among customers and employees.

Ken is also the host of the popular podcast Tailgating with Geniuses, wherein he talks with some of the most innovative and successful leaders in a variety of industries to discuss their unique perspectives on leadership, major challenges, and success.

Ken authored Make Some Noise: The Unconventional Road to Dominance, which gives business leaders an easy-to-follow roadmap for improving their competitiveness, using many of the techniques he championed at Harley-Davidson. He considers his work on 100 Years of Harley-Davidson, a global best seller, to be one of his greatest and most rewarding achievements.

WWW.KENSPEAKS.COM

WWW.TAILGATINGWITHGENIUSES.COM

WWW.TORQUESESSIONS.COM

ABOUT THE HOST

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