Ditching Hourly
Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction
Longtime friend-of-the-show and “three-peat” guest G...
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May 30 2023 52m
Chapter 1 17 mins
“They know down deep inside where they wanna be, but they just haven’t given themselves time and space or permission to let that idea surface as a possible business model.”Chapter 2 2 mins
“Once you dive into your niche, you realize just how much there is to learn.”Chapter 3 2 mins
“It’s almost like a process of elimination where they need to know what wrong feels like in order to know what Right feels like.”Chapter 4 5 mins
“Who do you like working with? What gets you excited? What are the things that you think about when you can’t help thinking about them?”Chapter 5 3 mins
“It’s not the curfuffle that you imagine it’s going to be in your mind.”Chapter 6 5 mins
“There are a lot of pieces, there are a lot of moving parts, and it includes you having a good product, you talking about that product, but also not just talking, but speaking compellingly about the product.”Chapter 7 11 mins
“CPAs do have it easy in a way, and it’s fair that they are in a profession that is in some ways legally required to purchase the service of.”