In episode 202 of the Disruptors for Good podcast, I speak with Emma Bukowski, founder of Noserider, on journey of becoming a surfer and starting her sustainable swimsuit brand in Bali.

Emma talks about the challenges she faced and the passion that drove her to create her own designs. Emma also discusses the importance of sustainability in her business and her goals for future certifications and scaling around the world.

She touches on the importance of community and brand focus, as well as the decision-making process behind choosing the brand name.

Emma also emphasizes the significance of building a community around the brand and how it has shaped the direction of Noserider.

Takeaways

Follow your passion and pursue your dreams, start small, keep your full-time job and side-hustle in the beginning
Building a business requires consistent effort and dedication, persever through challenging conditions.
Seek out sustainable materials and practices to make a positive impact on the environment.
Engage with your community and build relationships with other businesses to support and grow together. Building a community around a brand is essential for long-term success.
Perseverance and passion are key to overcoming challenges and building a successful brand.

Chapters

Following the editing process, there may be discrepancies in the timing of the chapters.

00:00 Emma's Journey to Becoming a Surfer

05:00 Starting Nose Rider in Bali

08:55 Designing the First Products

13:59 Switching to Sustainable Materials

17:48 Growing Nose Rider and Opening a Store

23:58 Tips for Entrepreneurs

About Noserider

Noserider Surf Club, founded by Emma in Bali in March 2022, embodies a sustainable and socially responsible approach to surfwear.

Originating from Emma's long-held dream of being part of the surf community and living an active, beach-oriented lifestyle, the brand quickly evolved from a personal project into a vibrant community and brand.

The brand's inception was marked by a surf retreat that not only celebrated the start of Emma's venture but also set the tone for the community-centric ethos Noserider would embody.

The brand's surf suits, made from 78% ECONYL® regenerated nylon and 22% elastane, exemplify this commitment. This choice ensures durability, resistance to harmful elements like chlorine and sun creams/oils, and provides UV protection.

Moreover, the production process, centered in Bali and carried out by a female-owned manufacturer, supports local craftsmanship and small batch production, reinforcing the brand's community-focused values.

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