Rohit Bhargava is a person you should know and follow. He is a pioneering thinker renowned for his expertise in non obvious thinking, a philosophy he champions through his speaking, consulting and body of work. We invited Rohit to tell us about his new book, Non Obvious Thinking: How to See What Others Miss.

Rohit believes in the necessity of non obvious thinkers to drive innovation and disrupt conventional business paradigms, a vision he communicates through books, podcasts, and newsletters. He also carried this through by founding Ideapress Publishing so that he could help lift up the work of other great thinkers. He firmly believes that everyone can build the skill of seeing what others miss.

Highlights of our conversation:

- Why encouraging individuals to embrace non obvious thinking and recognize its value in uncovering insights and generating creative ideas will help businesses thrive in the future.

- A CEO must see fostering an innovative mindset as an imperative in all team members and not just a specific innovation team.

- That non obvious thinking can be learned, which is why he has written his latest book.

- A tenant of non obvious thinking emphasizes the importance of supporting female leaders for opportunities in business to lend to diversity and inclusivity in innovative thought processes.

- Rohit is passionate about promoting innovative thinking through various platforms like podcasts, book awards, newsletters, and speaking engagements and all CEOs and business leaders need to recognize that they can also elevate their thoughts and voice in the same way.

- The Non Obvious Book Awards were established to honor outstanding nonfiction and business books, promoting insightful literature and unique perspectives.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is a 3-time Wall Street Journal and USA Today bestselling author of ten books and is widely considered one of the most entertaining and original speakers on trends, innovation, and marketing in the world. Rohit has been invited to deliver “non-boring” keynotes and workshops in 32 countries around the world to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney, and hundreds of other well-known organizations.

Rohit's body of work, including his bestselling trend reports, aims to inspire individuals and organizations to think creatively, cover blind spots, and foster a culture of curiosity and risk-taking. To further amplify his message, he established the Non Obvious Book Awards, recognizing exceptional nonfiction and business literature, and continues to advocate for diversity and innovative thinking as catalysts for progress.

Prior to becoming an entrepreneur and founding the Non-Obvious Company and Ideapress Publishing, he spent 15 years leading marketing strategy at Ogilvy and Leo Burnett where he advised global brands on human behavior, marketing, and storytelling.

Connect with Rohit:

Website: https://nonobvious.com/

LinkedIn: https://www.linkedin.com/in/rohitbhargava/

Amazon author page: https://www.amazon.com/stores/Rohit-Bhargava/author/B001JRWL64?ref=sr_ntt_srch_lnk_1&qid=1728051894&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=true

Connect with Allison:

Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/

LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/

Website: https://www.disruptiveceonation.com/

Twitter: @DisruptiveCEO

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