Fixing First Gen Car
Design Critique: Products for People
Eric Penn joins Tim Keirnan and Ken Mayer to discuss...
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Mar 30 2023 1h 21m
Chapter 1 4 mins
Eric Penn joins Tim Keirnan and Ken Mayer to discuss the first customer experience phases of his new 2023 Subaru BRZ after a month of ownership. The "Toyobaru Twins" (Toyota GR86 and Subaru BRZ) are the same car with some slight differences. This vehicle is one of the best examples of "user-centered design" we have ever encountered in a product, and Tim owned the first generation for four blissful years. Eric has purchased the long-awaited and much celebrated second generation, and we go into intense detail on our first four defined phases of the customer experience: EncounterChapter 2 13 mins
DecisionChapter 3 21 mins
PurchaseChapter 4 38 mins
Initial Use