In this episode, we have the privilege of hosting Timothy Hughes, one of the world's leading pioneers and innovators of Social Selling. Tim shares his expertise on how the digital landscape has transformed buying habits and made it increasingly challenging to reach customers through traditional sales methods.

He’ll discuss the insights he’s shared in his new best-selling book “Social Selling - Influencing Buyers and Changemakers” where he highlights the need for sales professionals to embrace social selling as a strategic skill to effectively engage with customers and "hack" the buying process.