With host retail coach Wendy Batten

https://wendybatten.com/podcast/

In This Episode:

As a retail shop owner, have you given much thought to the difference between customer service and customer experience as it relates to your brand? In this short coffee chat episode, I’ll share the difference between the two and what you can do to ensure your brand is having the impact you want it to on your customers. Remember: it doesn’t matter what you sell in your shop, the goal should be to build a brand your ideal customers want to be a part of.

l also touch on customer journey mapping and becoming a destination shop in this episode. If you want to dig in more on these topics, additional episodes are linked in the Related Podcasts section of the show notes.

So grab a cup of coffee (or tea - or whatever you like!) and let’s dive in!

Ready to Level Up? Join The Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop.

Related podcasts we think you’ll like:

Episode 144: How to Create a Customer Journey Map

Episode 69: Becoming a Destination Shop

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer’s Inner Circle - Join Wendy inside the best retailer’s community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy’s programs and services for shop owners can be found HERE.

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