On this episode of Crazy Wisdom, I, Stewart Alsop, sit down with Ben Ford and Michael Greenberg for a dynamic conversation. Ben is the founder of Mission Control Dev, and Michael is the founder of Third Brain, a company focused on automating business operations. We explore a variety of topics, including the real meaning of "artificial intelligence," how AI is impacting various industries, and whether we truly have AI today. Michael introduces his concept of "Third Brain," a digital layer of operations, while Ben reflects on his military background and how it shapes his current work. Both offer unique perspectives on where technology is headed, especially around the future of knowledge work, digital transformation, and the human element in an increasingly automated world. Check out the links to learn more about Ben's Mission Control Dev and Michael's Third Brain.

Check out this GPT we trained on the conversation!

Timestamps

00:00 Introduction to the Crazy Wisdom Podcast

00:15 Meet the Guests: Ben Ford and Michael Greenberg

01:04 Exploring Third Brain and Mission Control

03:05 Debating Artificial Intelligence

05:24 The Role of AI in Business Operations

08:54 Challenges in Digital Transformation

16:59 Implementing AI and Digital Operations

29:12 Exploring Puzzle App: A New Tool for Documentation

30:14 The Power of Graphs in Computer Science

32:14 Infinite Dimensions and String Theory

32:57 AI Systems and Social Media Content

33:31 Wardley Mapping and Business Processes

35:26 The Future of AI and Job Security

35:49 AI Whisperers Meetup and Conference

43:35 The Role of Subject Matter Experts in AI

44:13 The Impact of AI on Learning and Careers

55:09 Challenges in Implementing AI Chatbots

57:10 Closing Thoughts and Contact Information

Key Insights

The distinction between AI and true intelligence: Ben and Michael both agree that current AI, particularly large language models (LLMs), lacks true intelligence. While these systems are highly capable of pattern recognition and can execute specific workflows efficiently, they fall short of human-like intelligence due to their inability to form cognitive loops, embody real-world understanding, or have agency. AI today excels at capacity but not in truly autonomous thinking.
Digital transformation is continuous, not a one-time event: The idea that digital transformation has failed was discussed, with Ben and Michael pointing out that the problem lies in the perception that digital transformation has a start and end point. In reality, businesses are constantly transforming, and the process is more about ongoing adaptation than achieving a static, “transformed” state. Success in this realm requires persistent updates and improvements, especially in operational structure.
AI as an enabler, not a replacement: Both guests emphasized that AI should be seen as a tool that augments human capability rather than replaces it. AI can significantly enhance the capacity of knowledge workers, enabling them to focus on more creative or strategic tasks by automating routine processes. However, human oversight and strategic input are still essential, especially when it comes to structuring data and providing context for AI systems to function effectively.
The future of work involves "AI whisperers": Stewart introduces the idea of "AI whisperers" — people skilled in communicating with and directing AI systems to achieve specific outcomes. This requires a high level of linguistic and operational understanding, suggesting that those who can finesse AI’s capabilities with precision will be in high demand in the future workforce. This shift may see creative, word-focused individuals becoming increasingly critical players in business operations.
Structured data is crucial for effective AI deployment: A major challenge in deploying AI for businesses is the lack of well-structured data. Many organizations lack the documentation or system integration needed to effectively implement AI, meaning much of the initial work revolves around organizing data. Without this foundational step, attempts at AI deployment—such as customer service chatbots—are prone to failure, as the AI systems are only as good as the data they're fed.
Graphs as the framework for business processes: Ben and Michael both highlight the importance of graphs in modern operations. Graphs, as a way to map out relationships between different elements of a system, are key to understanding and implementing digital operations. This concept allows for the visualization and optimization of workflows, helping businesses better navigate the complexities of modern digital ecosystems.
AI is accelerating, and businesses need to keep up: One of the key takeaways from the episode is the rapid pace of AI advancement and its effect on businesses. Companies that fail to incorporate AI tools into their operations risk being left behind. Ben points out that the train has already left the station, and businesses need to quickly adapt by leveraging AI to streamline their processes and maintain competitiveness in an increasingly automated world.

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