Have you ever wondered what goes into creating the perfect studio setup for content creation?

Are you curious about the gear and gadgets that power the platforms of your favourite creators?

This episode of the Confident Live Marketing Podcast dives deep into

the world of studio setups, featuring insights from the remarkable Bob Gentle.

Episode Summary:

● [00:00] Ian introduces the series' focus on studio setups and welcomes Bob Gentle, who highlights his expertise in helping professionals build their personal brands.

● [01:29] Bob shares his journey from running a local web design business to specializing in strategic coaching for experts, emphasizing the importance of execution.

● [03:58] Discussion on the pivotal role of the right microphone in content creation, with Bob recommending the Shure MV7 for its versatility and quality.

● [07:07] Bob recounts his challenges with cameras and why the Canon M50, paired with a Sigma 16mm lens and an ND filter, works for him despite its limitations.

● [11:54] Insight into Bob's lighting setup, including the strategic use of LED lights and filters to enhance video quality.

● [14:09] Bob discusses the essential role of good audio, lighting, and image in content creation and praises Ecamm for solving his audio-video sync issues.

● [17:15] How personalizing the studio space with preferred aesthetics can boost creativity and productivity.

● [19:12] Bob reflects on overcoming the initial challenges of content creation, emphasizing the learning curve and the value of just starting with what you have.

● [24:27] Ian and Bob discuss the importance of not letting perfectionism hinder content creation, encouraging listeners to begin with available resources.

Guest's Studio Gear:

● Microphone: Shure MV7

● Camera: Canon M50 Mark I with Sigma 16mm lens and ND filter

● Lighting: LED strips, feature bulbs with dimmer switch, ring light

● Computer: Mac Mini (M1) with a dual monitor setup

● Software: Ecamm Live for audio-video synchronization

Links and Resources:

● Shure MV7 Microphone

● Canon M50 Camera

● Sigma 16mm Lens

● Ecamm Live Software

● Amplify Me Agency

● Personal Brand Business Roadmap

About Bob Gentle:

Bob Gentle is a seasoned coach, consultant, speaker, and podcaster dedicated to assisting authors, consultants, coaches, and experts in building, marketing, and monetizing their expertise, products, and personal brands. With a rich background in digital marketing and strategic coaching, Bob brings a wealth of knowledge and insight to the table, helping professionals navigate the complexities of personal branding in the digital age.

Show Notes

iag.me/213

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

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