Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire city, the right approach can transform your business from just another gym into a trusted authority on health and fitness.

One of the most effective ways to achieve this is by launching a podcast. A podcast not only expands your reach and showcases your expertise but also strengthens team dynamics and provides ongoing value for your clients.

In this episode, Randy and Zach break down how a simple podcast can elevate your brand, prevent coach burnout, and foster deeper connections with both clients and staff. By offering a platform for education and engagement, podcasts give your team a creative outlet while positioning your gym as the go-to fitness authority.

If you're ready to stand out, engage your community, and repurpose content across multiple channels, this episode shows you exactly how to make it happen.

Let’s dive in!

Key Takeaways:

Intro (00:00)
Benefits of having a local podcast (00:36)
"Five-mile famous" concept explained (02:57)
Internal team benefits of podcasting (07:18)
Continuing education for coaches through podcast prep (10:32)
Building team culture through collaboration (16:08)
Engaging clients through "client of the week" (22:13)
Recap (23:47)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

Get the future of podcasts.