For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead.

But let’s be real – throwing out a big discount isn’t the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.

In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple “good-better-best” pricing strategy that adds extra value instead of just cutting prices.

You’ll learn how to create packages that really resonate with your audience by partnering with local businesses to sweeten the deal. They also explain why, with all the inflation and uncertainty this year, it's more important than ever to focus on getting clients to commit for the long term.

Ready to make this Black Friday your biggest revenue driver yet? Tune in and get all the tools you need to take your campaign to the next level!

Let’s dive in!

Key Takeaways:

Intro (00:00)
How Black Friday impacts your business revenue (01:55)
Adapting strategies to this year’s unique economic climate (06:11)
Using the “good-better-best” approach for pricing (08:00)
Creating more value without discounting your services (12:24)
Making the most of Cyber Monday to boost sales (18:28)
Acquiring new clients with gift card campaigns (21:41)
Leveraging referral programs to attract quality leads (25:02)
Keeping your email list engaged for better results (27:04)
Recap (28:19)

Additional Resources:

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- An app designed for semi-private training - Semi Private Pro

- Check out our Switch to Semi-Private course

- Business Accelerator Program

- Learn more about The Iron Circle

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