E#12: Rory Laitila with Sales Insights “The 4 Critical Factors to Predict Revenue.”

Join me, host Scott Geller, on the Budget Your Business podcast to listen.

In this episode of "Budget Your Business," Rory Laitila from Sales Insights discusses the importance of data in revenue planning for small businesses. He explains why traditional methods, like relying on past P&L statements, often fail in long-term forecasting. Rory introduces four key factors that drive revenue—deal flow, average sale price, win rate, and time to close—and highlights the need for accurate data to model and scale revenue effectively. He also emphasizes the importance of tracking these metrics monthly and focusing on gross profit components to identify growth opportunities and close revenue gaps..

Book Recommendation: Zero to One by Peter Thiel
Podcast Recommendation: Real Coffee with Scott Adams
Find out more about Rory Laitila: https://www.linkedin.com/in/rory-laitila/ and https://salesinsights.io/

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