Austin Beerworks with Helms Workshop

Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for Austin Beerworks.

Talking Points:

Development of branding and brand identity, beyond just a cool logo
Development of core and seasonal cans
Connecting your branding to the beer you make
Breaking out of the typical look in beer branding and being different.
Creation of premium bottle labels and how they’re integrated into the core Austin Beerworks brand.

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