Better Business Founder
The MV collection stemmed from a dream of bringing m...
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Jul 8 2020 39m
Chapter 1 3 mins
The MV collection stemmed from a dream of bringing machines to Fair Isle to trigger the development of other businesses in the islandChapter 2 2 mins
The cost breakdown of a hand-knitted jumperChapter 3 3 mins
The MV collection was inspired by museum pieces and how the “Hooded Jumper” was bornChapter 4 2 mins
The colorwork and innovation in the “Crew Neck Jumper”Chapter 5 2 mins
The MV collection is a celebration of the very early Fair Isle knitting design, yet industrially manufacturedChapter 6 1 min
Challenges with the 2018 MV collectionChapter 7 2 mins
Learnings from the MV collectionChapter 8 57 sec
It's very difficult to put your passions and your beliefs into words, creating a business or a brand. How to transmit the message?Chapter 9 3 mins
Why the mainstream fashion system doesn’t work for MatiChapter 10 54 sec
Why is it more important for Mati to produce pieces that are made to lastChapter 11 54 sec
The new design ideas need to be a celebration of the island and of its traditions, it has to be more profound than a simple change of color (a computer can do it!)Chapter 12 3 mins
Mati thinks that we are entering a period where like-minded individuals and communities are more important. Connecting with people will probably be the answer to grow the businessChapter 13 2 mins
Advice for building a meaningful brand: make sure that you know perfectly what is it that you're standing for? And then to grow from there and to keep that connection as you grow and as you diversifyChapter 14 5 mins
Book coming out in September “KNITTING FROM FAIR ISLE”