Better Business Founder
Ihitashri Shandilya on Preserving the Heritage Art Form of Mithila Paintings (Madhubani Paintings)
ON Madhubani Paintings also known as Mithila Paintin...
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Jan 28 2021 29m
Chapter 1 1 min
ON Madhubani Paintings also known as Mithila Paintings, an Ancient Art Form practiced by WomenChapter 2 28 sec
ON Ihita’s late Grandmother using this form of Art as a tool to bring a change in this part of the worldChapter 3 1 min
ON learnings from spending childhood at Grandmother’s NGOChapter 4 2 mins
ON the realization of the challenges of being women and continuing the work of her GrandmotherChapter 5 48 sec
ON looking for more sustainable sources of revenueChapter 6 1 min
ON the idea of evolving from an NGO to a Social Enterprise in order to help the system support the artisans in a way that they support our existence on this planetChapter 7 1 min
ON adding value and meaning to corporate giftingChapter 8 3 mins
ON using artisans work onto fashion itemsChapter 9 3 mins
ON the challenges of switching from NGO model to a social business model & change of mindsetChapter 10 1 min
ON a hybrid model to support the visionChapter 11 1 min
ON MITHILAsmita international expansionChapter 12 1 min
ON Ihita definition of success: creating a system that holds the vision of creating sustainable livelihood for artisans and their creativityChapter 13 2 mins
ON Ihita’s vision of the world for her children: knowledge and appreciation of traditional art forms as the expression of timeless beauty and emotionChapter 14 3 mins
ON MITHILAsmita near future development: international expansion