Developing a go-to marketing strategy is essential in not only defining who you’re customer base is but also how to go about targeting them effectively.

After all, there’s little point in having a product or service if there’s little to no visibility to your ideal customer, no matter how outstanding you believe it may be. Your product cannot sell itself nor build its own brand and define itself in the market - this is where a well developed go-to marketing strategy is essential.

Our host, CEO of Operatix Aurelien Mottier, sat down with Pete Crosby (Executive Coach and Founder at Pete Crosby Revenue) to hear his expert insight into how businesses can get the very best results out of their go-to marketing strategy.

Dive into the episode below to understand the fundamentals of go-to marketing, as well as common mistakes to avoid and frameworks that’ll help you understand where your current strategy may need development.

To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.

Get the future of podcasts.