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episode icon B2B Enablement
How to Build a Modern Industrial Marketing Strategy
Introduction: MJ Peters, VP of Marketing at Firetrac... more
Dec 17 2020 40m
Chapter 1 59 sec
Introduction: MJ Peters, VP of Marketing at Firetrace (Time stamped at
Chapter 2 1 min
How should marketing be viewed inside of an organization and what is marketing's role at the executive level of the organization? (Time stamped at
Chapter 3 6 mins
How do you structure a marketing team within an organization and how do you set that team up for success? (Time stamped at
Chapter 4 4 mins
How should marketing manage the voice of the customer and how do you get those insights delivered back to the organization? (Time stamped at
Chapter 5 2 mins
How do you set up customer meetings to capture insights? (Time stamped at
Chapter 6 4 mins
How do you determine the most effective marketing channels for your business? Once you do that, how do you begin to scale that strategy? (Time stamped at
Chapter 7 3 mins
What are your thoughts on integrating MarTech and how did you start building your digital strategy? (Time stamped at
Chapter 8 3 mins
With Hubspot, were you able to start making progress early on or did you have to tailor the tool to fit your process? (Time stamped at
Chapter 9 5 mins
What metrics did you place your focus on? How do you view those data points in terms of attribution? How did that help you grow your effectiveness as a marketer in the B2B industrial segment? (Time stamped at
Chapter 10 5 mins
Take-aways (Time stamped at
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