B2B Enablement
Episode Summary
This episode is all about building a...
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Feb 9 2021 41m
Chapter 1 44 sec
Introduction: Lisa Neff, Sales Enablement Manager at PorexChapter 2 2 mins
How did Porex begin on their sales enablement journey? What were some of the drivers inside the business? How did that strategy begin to evolve inside of your company?Chapter 3 4 mins
How did your organization begin to look at structure? When did something click within sales operations? Who was able to help champion this concept of moving toward a formal sales enablement function?Chapter 4 3 mins
How did you address sales and marketing alignment and what were some of the things that led to your success of being tightly integrated?Chapter 5 5 mins
How do you set metrics and KPIs around the success of the team?Chapter 6 3 mins
How have you approached sales enablement as a function vs sales enablement as a software?Chapter 7 9 mins
What have you found to be the biggest challenges for deploying your sales enablement strategy and what have you done to avoid roadblocks?Chapter 8 5 mins
What did you attribute to be your biggest factors of success? And what advice would you give to others who are going to get ready to take the plunge?Chapter 9 4 mins
Take-aways