In this episode, I talk with Mark Stinson who has earned the reputation as a "brand innovator". Mark is an established author, a persuasive writer, a dynamic presenter, and a skilled facilitator. He will discuss the differences between marketing and branding. He will also talk about his new book, Customer Chemistry, and share some tips he learned while making that book.

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In this episode:

- What are the six steps for an effective branding.

- What would be the ideal first step in building a relationship with your customer

- A short introduction of how Mark’s new book can help you build your brand

- How to build your branding muscle or creative muscle?

Resources:

Customer CHEMistry: The 4 Elements to Create Lasting Relationships with Customers – and Lessons I Learned from Them

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