Today we're going to be teaching you how to go from basic as a media buyer to brilliant. I have Adam Feldman, who is the VP of business development at Kendago. He drops some amazingly interesting bombs here on the show. We go through the steps on how to become a better and ultimately one of the best media buyers. This is an episode you do not want to miss!

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In This Episode:

- What is media buying

- Step One: Have a general realization of marketing

- How to create buyer personas based on unique desires

- Step Two: Getting deeper with the user

- Why do you need to understand the user's state of mind

- Step Three: Create the perfect combination of having the power of knowing the network, as well as the user with marketing

- How to reach optimal scale with your paid ads

- Step Four: Testing

- Best practices for ad copy testing

- Step Five: Why you must understand the technology side of media buying

Connect with Adam:

Website - http://www.kendago.com/
LinkedIn - https://www.linkedin.com/in/adam-dean-feldman
Facebook - https://www.facebook.com/adam.feldman1
Email Address - adam.feldman@kendago.com

Connect with Luis:

Website- http://www.luisryan.com
Instagram- https://www.instagram.com/luisryandiaz/
Facebook Group- https://www.facebook.com/groups/pdvip/
Facebook- https://www.facebook.com/luisryan4

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy

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