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Sales Leaders

Accelerate Revenue And Drive Consistent, Scalable Results

For today’s sales leaders, making the number isn’t enough. You also need to prove that you can build a focused sales strategy — as well as replicate and scale success for continued strong results. Meanwhile, shifting buying dynamics have introduced new challenges and complexities that require new approaches. Yesterday’s playbook no longer suffices, and the way you operate today may not serve you tomorrow.

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Challenges You Face

The starting point for sales success is a clear, comprehensive strategy. Gaining internal alignment around a sustainable sales strategy is just one of the many challenges you face. Forrester helps you tackle the day-to-day challenges that stand in between you and the success of your organization, including:

Driving predictable and scalable growth.
Meeting the expectations of your buyers.
Finding and retaining top sales talent.

Aligning with marketing on demand and selling strategies.
Improving sellers’ efficiency and effectiveness.

Forrester helps sales leaders and their teams achieve predictable, sustainable growth by aligning teams with practices that drive operational excellence and improve sales productivity.

Forrester Decisions for B2B Sales partners with revenue leaders to drive scalable, sustainable growth fueled by an empowered sales and customer success organization that delivers consistent and predictable results.

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Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine to drive revenue and higher profitability.

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Blog

It’s Time For Sales Leaders To Coach Sellers Like Athletes

Seth Marrs April 15, 2024

Sales managers now have the visibility needed to coach sellers beyond the basics.

Blog

Why Can’t My Sellers Adapt More Quickly?

Peter Ostrow March 6, 2024

How recently did your company leadership issue a directive implying that the sales team must change their behavior? Not long ago, if yours is like most revenue organizations. Whether it’s framed as changing from tactical to strategic selling, focusing on solutions instead of products, or prospecting deeper into buying groups, most institutions habitually move the […]

Blog

Your Predictions Questions Answered: Leveraging GenAI Successfully

Laura Ramos February 22, 2024

During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.