When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that’s not always the growth roadblock, and the real problem is probably lurking in their blindspot.

As an entrepreneur, if you don’t solve the real problem lurking in your blindspot, you’ll continue to cash solutions, throw money at problems and feel frustrated with slow sales.

The real problem behind slow sales is often a stealth business growth block hiding in your blind spot.

In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success.

Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I’ve identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains.

We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how *playing not to lose* instead of *playing to win* could be holding you back (hint: you may need to rewire your mindset for success.)

Key Takeaways:

01:00 Uncover what stealth growth blocks may be hiding in your blind spots that are sabotaging your success.
04:19 Understand the importance of evolving your brand and why your brand messaging should be continuously updated as the market shifts.
07:19 Discover the significance of a bold brand promise that resonates with your audience and how it can set you apart in the market.
09:59 Learn how to build a messaging bridge between your audience's world and your offerings (and avoid messaging disconnects).
11:50 Why sales triggers are essential to increase sales from your “nurtured connections.”
13:39 Recognize how lack of support and overdoing tasks alone can drain your business growth life force.
21:35 What I discovered in the nuances of playing not to lose versus playing to win and how it impacts your business growth.

Resources Mentioned in This Episode:

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