Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seamlessly with ActiveCampaign to handle list subscriptions, unsubscribes, and segmentation based on user preferences. Shaun even walks through a live demo, showcasing how Emailpref fetches lists and tags from ActiveCampaign, creates customized preference pages, and syncs user preference updates in real-time. If you're looking to reduce your email unsubscribe rate, this may be the tool for you!

What You'll Learn:

4:46 - The purpose and benefit of having customized preference centers
8:54 - How Emailpref seamlessly integrates with ActiveCampaign's lists, tags, and fields
16:46 - How Emailpref handles real-time syncing of user preferences
19:49 - Powerful use case scenarios Shaun has seen for businesses utilizing Emailpref
23:00 - Shaun shares what business size Emailpref is suitable for
25:24 - Shaun’s tips for new users to set up clean preference management
29:11 - New features and improvements coming soon to Emailpref

About Our Guest:

At just 24 years young, Shaun is already making waves as a visionary entrepreneur. With a proven track record as the founder of a contact sharing company, which he successfully sold, Shaun now leads Emailpref as the CEO. He's passionate about simplifying user preferences while empowering businesses to gain deeper insights into their users.

Resources:

Claim your Emailpref discount with code: automationbridge
Subscribe to the Automation Bridge YouTube Channel
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

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