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Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful enhancements to email engagement tracking. Kay shares valuable insights from her role on ActiveCampaign's Customer Advisory Board, offering a unique insider's perspective. Whether you're a seasoned ActiveCampaign user or just getting started, this episode is a must-listen to stay ahead of the curve and unlock the full potential of your email campaigns.

What You'll Learn:

6:32 - How new email sending limits could impact businesses with high sending volumes
14:25 - Major changes made to email authentication requirements from Google and Yahoo in February 2024
24:49 - Kay walks through how to use an auto authentication tool to check your email authentication settings
37:11 - Brand new recurring payment integrations ActiveCampaign released - Subscription businesses: This one's for you!
41:16 - How updates to tag management and handling unsubscribes in automations have made things easier for users
49:21 - Benefits the new time window conditions for email clicks provide (especially for contact management and segmentation)
52:49 - How the new time windows for email engagement can be leveraged to identify inactive/engaged contacts
56:17 - Kay teases about a major overhaul is coming soon to the way segments are managed within ActiveCampaign

About Our Guest:

Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses.

She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business.

Kay’s unique combination of top-level strategy and technical skills, plus a lifetime of teaching, make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch.

She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning.

Resources:

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