Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast!

Big Ideas in this Episode

Personal Experience with NPR:
- David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content
Targeted Promotion Strategies:
- The importance of targeted promotion over mass "spamming"
How to Get More Podcast Subscribers:
- Guiding listeners to specific platforms and increasing subscription rates for your podcast
Building Rapport with Guests:
- Helping guests feel comfortable and how to build rapport to get better interviews
Combatting Red Light Syndrome)
- Techniques to alleviate guest nervousness
Spotify Algorithm Optimization:
- Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement
Listener Support Platforms:
- The importance of platforms like Buy Me a Coffee, Fanlist, and Patreon for building a community and involving listeners in your podcast
Parasocial Relationships in Podcasting:
- How longer podcast episodes foster deeper connections and a sense of involvement among listeners
Creating Podcast Enemies for Engagement:
- The concept of creating an "enemy" to solidify listener loyalty and engagement

Additional Information

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Episode Timestamps

05:41 "Better to target true believers"
07:42 Podcast listeners engage longer than YouTube viewers
11:43 Balance community involvement and business clarity in podcasts
13:33 Howard Stern faced many FCC complaints
17:53 Promote your podcast on Spotify for growth
19:27 Collaborate with peers to promote your podcast
24:39 Plosive tests and tongue twisters
26:31 Ask guests the same question each interview?!
29:21 Voice-to-text tool for better podcast marketing

The Newsletter for Podcasters

Big Podcast Insider - Weekly Podcasting Newsletter

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About this episode of Build a Big Podcast:

This is the audio companion to Issue 199 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.

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