2X eCommerce Podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one
...more
Business
Marketing
How NIFT Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery Pfeffer
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Oct 22 2024 45m
Chapter 1 2 mins
How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery PfefferChapter 2 30 sec
Meet Ellery: The Visionary Behind NIFTChapter 3 2 mins
Ellery's Journey: From Tech Enthusiast to Marketing InnovatorChapter 4 1 min
The Problem with Traditional AdvertisingChapter 5 3 mins
Introducing NIFT: A Revolutionary PlatformChapter 6 2 mins
How NIFT Works: A Deep DiveChapter 7 3 mins
Boost Your Visibility with Reviews.ioChapter 8 3 mins
Success Stories: Brands Thriving with NIFTChapter 9 2 mins
Optimizing Your Marketing Strategy with NIFTChapter 10 7 mins
NIFT's Unique Approach to Customer EngagementChapter 11 10 mins
Scaling with NIFT: Opportunities for Emerging BrandsChapter 12 5 mins
Getting Started with NIFT: Tips and OffersChapter 13 51 sec
Conclusion: Embrace the Future of Customer Acquisition
How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Oct 15 2024 16m
Chapter 1 14 sec
How to Turn Your eCommerce Operations into a Profit Center → Kunle CampbellChapter 2 1 min
IntroductionChapter 3 2 mins
Warehouse vs. 3PL: Choosing the Right Fulfillment StrategyChapter 4 1 min
Selecting the Perfect 3PL PartnerChapter 5 2 mins
Boost Your Visibility with Reviews.ioChapter 6 2 mins
Mastering Supply Chain OptimizationChapter 7 3 mins
Harnessing Automation for eCommerce SuccessChapter 8 50 sec
Outsourcing Non-Core Tasks for GrowthChapter 9 40 sec
Conclusion and Key Takeaways
How to Win this Q4 → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Oct 8 2024 15m
Chapter 1 1 min
Introduction to Q4 StrategiesChapter 2 1 min
Early Engagement and VIP StrategiesChapter 3 1 min
Balancing Profitability with Smart DiscountsChapter 4 1 min
Understanding Contribution MarginChapter 5 3 mins
Maximizing Email and SMS MarketingChapter 6 4 mins
Leveraging Influencers and RetargetingChapter 7 1 min
Optimizing Landing Pages and Post-Sale RetentionChapter 8 39 sec
Conclusion and Final Thoughts
How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Oct 1 2024 25m
Chapter 1 46 sec
Introduction to Scaling eCommerce in 2024Chapter 2 1 min
Maximizing Marketing Efficiency with the PROFIT FrameworkChapter 3 4 mins
Understanding the P&L Impact on Marketing EfficiencyChapter 4 1 min
Retargeting and Demand Capture StrategiesChapter 5 3 mins
Optimizing Demand Generation ActivitiesChapter 6 2 mins
Boosting Visibility with Reviews and RatingsChapter 7 3 mins
Effective Email and SMS MarketingChapter 8 2 mins
Integrating Channels and Tools for MarketingChapter 9 3 mins
Continuous Testing and Iteration for SuccessChapter 10 1 min
Conclusion and Key Takeaways
Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Sep 24 2024 27m
Chapter 1 17 sec
Introduction to Scaling eCommerce BrandsChapter 2 5 mins
Deep Dive into Product InnovationChapter 3 4 mins
Starting Scrappy and Gathering DataChapter 4 2 mins
Refining and Testing Your Core OfferingChapter 5 5 mins
Leveraging Customer Reviews and FeedbackChapter 6 4 mins
Creating a Strong Unique Selling Proposition (USP)Chapter 7 3 mins
Setting Up a Continuous Feedback LoopChapter 8 1 min
Conclusion and Next Steps
The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Sep 17 2024 35m
Playbook Men’s Skincare Brand, Tiege Hanley, is Using to Sustain Bottom-Line Growth → Kelley Thornton
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Sep 10 2024 1h 3m
Chapter 1 8 sec
Introduction and Business OverviewChapter 2 10 sec
Challenges and Strategies in 2022Chapter 3 59 sec
Google's Q4 ExpectationsChapter 4 1 min
Scaling a DTC Brand: Insights from Kelly ThorntonChapter 5 1 min
Welcome Back, Kelly ThorntonChapter 6 3 mins
Operations and Logistics in ChicagoChapter 7 3 mins
P&L Management and ProfitabilityChapter 8 7 mins
Impact of Elections on BusinessChapter 9 5 mins
Cost Management StrategiesChapter 10 7 mins
Marketing Efficiency and Channel ManagementChapter 11 3 mins
Investment Priorities and Channel DiversificationChapter 12 44 sec
Diversifying Marketing ChannelsChapter 13 1 min
Evaluating Channel PerformanceChapter 14 2 mins
Data-Driven Decision MakingChapter 15 3 mins
Customer Acquisition StrategiesChapter 16 4 mins
Subscription Models and Customer ExperienceChapter 17 6 mins
Exploring New Sales ChannelsChapter 18 4 mins
Influencer Marketing EvolutionChapter 19 1 min
Future Outlook and Expansion PlansChapter 20 2 mins
Final Thoughts and Advice for EntrepreneursChapter 21 1 min
Conclusion and Wrap-Up
Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzman
Subscribe to Our Conscious Commerce Newsletter:Stay ...
more
Sep 3 2024 1h 2m
Cutout 8: Building a Barbecue Brand that Keeps Customers Coming Back → Kosmo Khosravi
In this episode, Kosmo Khosravi, Founder and CEO of ...
more
Aug 30 2024 5m
Cutout 7: Why Community-Driven Brands Are Disrupting Traditional Markets → Oren Schauble
In this cut-out edition episode, Oren Schauble, crea...
more
Aug 29 2024 6m
Cutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex Neist
In this cut-out edition episode, Alex Neist, founder...
more
Aug 28 2024 6m
Cutout 5: How Strong Branding and UX Can Weather Economic Storms → Nirav Sheth
In this cut-out edition episode, Nirav Sheth, CEO an...
more
Aug 27 2024 4m
Cutout 4: How to Maximize TikTok Spark Ads for Brand Growth → Nadia Bubennikova
In this cut-out edition episode, Nadia Bubennikova, ...
more
Aug 26 2024 7m
Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant
In this episode, eCommerce expert Sabir Semerkant re...
more
Aug 23 2024 6m
Cutout 2: Building a Highly Engaged Community → Phil Hadfield
In this episode, Phil, the Co-founder of Holme &...
more
Aug 21 2024 7m
Cutout 1: Leveraging AI for Creative Direction in Meta Ads → Depesh Mandalia
In this cutout episode, Meta Ads expert Depesh Manda...
more
Aug 19 2024 6m
August Update → Kunle Campbell
In this brief episode of the 2X eCommerce podcast, h...
more
Aug 16 2024 5m
How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
Dylan Jahraus is a seasoned e-commerce expert and su...
more
Jul 30 2024 47m
Chapter 1 2 mins
How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan JahrausChapter 2 1 min
Meet Dylan Jahraus: From Side Hustle to Six-Figure BusinessChapter 3 1 min
Dylan's Background and Journey to Etsy SuccessChapter 4 1 min
Key Takeaways from Early eCommerce ExperienceChapter 5 2 mins
First Steps on Etsy: From Wedding Decor to Thriving BusinessChapter 6 1 min
Etsy's Evolution from 2016 to 2024Chapter 7 11 mins
Navigating Etsy's Marketplace and Customer ExpectationsChapter 8 2 mins
Strategies for High Revenue on EtsyChapter 9 41 sec
Balanced Product Mix for High RevenueChapter 10 1 min
Importance of Product CurationChapter 11 3 mins
Running an Etsy Business Without Making ProductsChapter 12 4 mins
Optimizing Etsy Listings for Higher ConversionChapter 13 4 mins
Top Categories to Sell and Avoid on EtsyChapter 14 5 mins
Maximizing Customer Lifetime ValueChapter 15 2 mins
Final Thoughts and Resources
Digital Products → How Ryan Sold a Million Stars
Ryan Hart is a product management expert and author....
more
Jul 16 2024 40m
Chapter 1 4 mins
How Ryan Sold a Million StarsChapter 2 14 sec
Introduction to Digital ProductsChapter 3 1 min
From Insurance to E-commerceChapter 4 2 mins
Building the First Digital ProductChapter 5 2 mins
The Star Dedication ConceptChapter 6 3 mins
Developing the Star Dedication PlatformChapter 7 6 mins
Launching with Groupon and Other PlatformsChapter 8 1 min
Collecting Customer FeedbackChapter 9 1 min
Expanding Product OfferingsChapter 10 2 mins
Business Growth and Exit StrategyChapter 11 41 sec
Revenue and Side Business InsightsChapter 12 49 sec
Full-Time Job and Side HustleChapter 13 4 mins
Decision to Sell the BusinessChapter 14 1 min
Life After Selling the BusinessChapter 15 4 mins
Current Ventures and AdviceChapter 16 3 mins
Final Thoughts and Takeaways
How AI and Entity-Based Search are Transforming SEO → Zach Boyette
Zach Boyette is the co-founder of Galactic Fed, a gr...
more
Jul 2 2024 50m
Chapter 1 1 min
How AI and Entity-Based Search are Transforming SEO → Zach BoyetteChapter 2 1 min
Introduction to the EpisodeChapter 3 5 mins
Meet Zach Boyette: From Pizza Shop to Procter & GambleChapter 4 58 sec
Exciting Services: Paid Media and SEOChapter 5 1 min
Impact of AI on Search and SEOChapter 6 7 mins
SEO Strategies for eCommerce BrandsChapter 7 2 mins
Role of SEO Agencies in the New EraChapter 8 13 mins
The Rise of Social Search PlatformsChapter 9 10 mins
Conversion Rate Optimization (CRO)Chapter 10 2 mins
Google's API Leak and SEO InsightsChapter 11 2 mins
Conclusion and Final Thoughts
How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M
In this episode of the 2X eCommerce Podcast, host Ku...
more
Jun 25 2024 55m
Chapter 1 1 min
Introduction to Capital ManagementChapter 2 1 min
Meet the Guests: Clearco and Hat LaunchChapter 3 41 sec
The Hat Launch JourneyChapter 4 1 min
Scaling with Automation and InnovationChapter 5 1 min
Navigating Capital ChallengesChapter 6 11 mins
Leveraging Clearco and PayPalChapter 7 4 mins
The Role of Marketing in GrowthChapter 8 5 mins
Financial Strategies and TrendsChapter 9 35 sec
Customer Cashflow Management with ClericoChapter 10 57 sec
Diverse Uses of Clerico FundingChapter 11 24 sec
Monthly Invoicing and Ad SpendChapter 12 2 mins
When to Consider Invoice FinancingChapter 13 1 min
The Importance of Profitability in Ad SpendChapter 14 6 mins
Clearco's Unique Financing ApproachChapter 15 4 mins
Navigating Platform VolatilityChapter 16 1 min
Synergy Between Finance and AdvertisingChapter 17 8 mins
Diversifying Revenue StreamsChapter 18 1 min
Final Thoughts and Resources
How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
In this episode of the 2x eCommerce podcast, host Ku...
more
Jun 18 2024 57m
Chapter 1 33 sec
Introduction to the EpisodeChapter 2 1 min
The Emotional vs. Functional Debate in AdvertisingChapter 3 2 mins
Deepesh Mandalia's Journey and ExpertiseChapter 4 4 mins
The Evolution of Deepesh's CareerChapter 5 11 mins
The 5W Avatar FrameworkChapter 6 4 mins
Stages of Awareness in MarketingChapter 7 4 mins
Creating Effective Ad CampaignsChapter 8 1 min
Analyzing Ad PerformanceChapter 9 44 sec
Analyzing Ad EffectivenessChapter 10 32 sec
E-commerce Metrics and InsightsChapter 11 2 mins
Optimizing Instagram AdsChapter 12 1 min
Leveraging AI for AdvertisingChapter 13 5 mins
Building AI-Powered ToolsChapter 14 8 mins
AI in Video and Image CreationChapter 15 5 mins
Rapid Fire QuestionsChapter 16 3 mins
Special Offer and Conclusion
How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
Tyler Delarm serves as the Head of Marketing at Undi...
more
Jun 11 2024 31m
Chapter 1 1 min
How Personalized Unboxing Drives Customer Loyalty → Tyler DelarmChapter 2 1 min
Introduction to the Podcast and GuestChapter 3 2 mins
Tyler Delman's Journey to B2B MarketingChapter 4 6 mins
The Importance of Branded PackagingChapter 5 4 mins
Maximizing Customer Lifetime ValueChapter 6 4 mins
Personalization in Unboxing ExperiencesChapter 7 9 mins
Implementing Personalized InsertsChapter 8 1 min
Conclusion and Contact Information
$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
In this episode of the 2X eCommerce Podcast, Kunle C...
more
Jun 4 2024 1h 32m
Chapter 1 1 min
$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex NeistChapter 2 2 mins
Introduction to the 2x eCommerce PodcastChapter 3 8 mins
Alex Neist's Journey: From Athlete to EntrepreneurChapter 4 7 mins
The Birth of Hostage TapeChapter 5 5 mins
Scaling Hostage Tape to SuccessChapter 6 18 mins
Marketing Strategies and Brand BuildingChapter 7 3 mins
Team Building and Company CultureChapter 8 1 min
Building a Positive Team CultureChapter 9 1 min
The Success Behind Hostage TapeChapter 10 2 mins
Joe Rogan Sponsorship JourneyChapter 11 12 mins
Influencer Marketing StrategiesChapter 12 12 mins
The Science of Nose BreathingChapter 13 5 mins
Retail Expansion PlansChapter 14 6 mins
Mindset and Visualization TechniquesChapter 15 2 mins
Rapid Fire Questions
Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → N...
In today's episode of the 2X eCommerce Podcast, we d...
more
May 28 2024 57m