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2X eCommerce Podcast

2X eCommerce Podcast

525 Episodes • By Kunle Campbell • 2xecommerce.com/podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one ...more
Business Marketing
2X eCommerce Podcast
2X eCommerce Podcast
@2xecommercepodcast
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How NIFT Offers Consumer Brands A New Way to Acquire Customers at Scale → Elery Pfeffer
Subscribe to Our Conscious Commerce Newsletter:Stay ... more
Oct 22 2024 45m
Chapter 1 2 mins
How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer
Chapter 2 30 sec
Meet Ellery: The Visionary Behind NIFT
Chapter 3 2 mins
Ellery's Journey: From Tech Enthusiast to Marketing Innovator
Chapter 4 1 min
The Problem with Traditional Advertising
Chapter 5 3 mins
Introducing NIFT: A Revolutionary Platform
Chapter 6 2 mins
How NIFT Works: A Deep Dive
Chapter 7 3 mins
Boost Your Visibility with Reviews.io
Chapter 8 3 mins
Success Stories: Brands Thriving with NIFT
Chapter 9 2 mins
Optimizing Your Marketing Strategy with NIFT
Chapter 10 7 mins
NIFT's Unique Approach to Customer Engagement
Chapter 11 10 mins
Scaling with NIFT: Opportunities for Emerging Brands
Chapter 12 5 mins
Getting Started with NIFT: Tips and Offers
Chapter 13 51 sec
Conclusion: Embrace the Future of Customer Acquisition
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How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ... more
Oct 15 2024 16m
Chapter 1 14 sec
How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell
Chapter 2 1 min
Introduction
Chapter 3 2 mins
Warehouse vs. 3PL: Choosing the Right Fulfillment Strategy
Chapter 4 1 min
Selecting the Perfect 3PL Partner
Chapter 5 2 mins
Boost Your Visibility with Reviews.io
Chapter 6 2 mins
Mastering Supply Chain Optimization
Chapter 7 3 mins
Harnessing Automation for eCommerce Success
Chapter 8 50 sec
Outsourcing Non-Core Tasks for Growth
Chapter 9 40 sec
Conclusion and Key Takeaways
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How to Win this Q4 → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ... more
Oct 8 2024 15m
Chapter 1 1 min
Introduction to Q4 Strategies
Chapter 2 1 min
Early Engagement and VIP Strategies
Chapter 3 1 min
Balancing Profitability with Smart Discounts
Chapter 4 1 min
Understanding Contribution Margin
Chapter 5 3 mins
Maximizing Email and SMS Marketing
Chapter 6 4 mins
Leveraging Influencers and Retargeting
Chapter 7 1 min
Optimizing Landing Pages and Post-Sale Retention
Chapter 8 39 sec
Conclusion and Final Thoughts
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How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ... more
Oct 1 2024 25m
Chapter 1 46 sec
Introduction to Scaling eCommerce in 2024
Chapter 2 1 min
Maximizing Marketing Efficiency with the PROFIT Framework
Chapter 3 4 mins
Understanding the P&L Impact on Marketing Efficiency
Chapter 4 1 min
Retargeting and Demand Capture Strategies
Chapter 5 3 mins
Optimizing Demand Generation Activities
Chapter 6 2 mins
Boosting Visibility with Reviews and Ratings
Chapter 7 3 mins
Effective Email and SMS Marketing
Chapter 8 2 mins
Integrating Channels and Tools for Marketing
Chapter 9 3 mins
Continuous Testing and Iteration for Success
Chapter 10 1 min
Conclusion and Key Takeaways
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Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ... more
Sep 24 2024 27m
Chapter 1 17 sec
Introduction to Scaling eCommerce Brands
Chapter 2 5 mins
Deep Dive into Product Innovation
Chapter 3 4 mins
Starting Scrappy and Gathering Data
Chapter 4 2 mins
Refining and Testing Your Core Offering
Chapter 5 5 mins
Leveraging Customer Reviews and Feedback
Chapter 6 4 mins
Creating a Strong Unique Selling Proposition (USP)
Chapter 7 3 mins
Setting Up a Continuous Feedback Loop
Chapter 8 1 min
Conclusion and Next Steps
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The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell
Subscribe to Our Conscious Commerce Newsletter:Stay ... more
Sep 17 2024 35m
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Playbook Men’s Skincare Brand, Tiege Hanley, is Using to Sustain Bottom-Line Growth → Kelley Thornton
Subscribe to Our Conscious Commerce Newsletter:Stay ... more
Sep 10 2024 1h 3m
Chapter 1 8 sec
Introduction and Business Overview
Chapter 2 10 sec
Challenges and Strategies in 2022
Chapter 3 59 sec
Google's Q4 Expectations
Chapter 4 1 min
Scaling a DTC Brand: Insights from Kelly Thornton
Chapter 5 1 min
Welcome Back, Kelly Thornton
Chapter 6 3 mins
Operations and Logistics in Chicago
Chapter 7 3 mins
P&L Management and Profitability
Chapter 8 7 mins
Impact of Elections on Business
Chapter 9 5 mins
Cost Management Strategies
Chapter 10 7 mins
Marketing Efficiency and Channel Management
Chapter 11 3 mins
Investment Priorities and Channel Diversification
Chapter 12 44 sec
Diversifying Marketing Channels
Chapter 13 1 min
Evaluating Channel Performance
Chapter 14 2 mins
Data-Driven Decision Making
Chapter 15 3 mins
Customer Acquisition Strategies
Chapter 16 4 mins
Subscription Models and Customer Experience
Chapter 17 6 mins
Exploring New Sales Channels
Chapter 18 4 mins
Influencer Marketing Evolution
Chapter 19 1 min
Future Outlook and Expansion Plans
Chapter 20 2 mins
Final Thoughts and Advice for Entrepreneurs
Chapter 21 1 min
Conclusion and Wrap-Up
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Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzman
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Sep 3 2024 1h 2m
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Cutout 8: Building a Barbecue Brand that Keeps Customers Coming Back → Kosmo Khosravi
In this episode, Kosmo Khosravi, Founder and CEO of ... more
Aug 30 2024 5m
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Cutout 7: Why Community-Driven Brands Are Disrupting Traditional Markets → Oren Schauble
In this cut-out edition episode, Oren Schauble, crea... more
Aug 29 2024 6m
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Cutout 6: How to Build a Polarizing Brand that Drives $40M in Revenue → Alex Neist
In this cut-out edition episode, Alex Neist, founder... more
Aug 28 2024 6m
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Cutout 5: How Strong Branding and UX Can Weather Economic Storms → Nirav Sheth
In this cut-out edition episode, Nirav Sheth, CEO an... more
Aug 27 2024 4m
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Cutout 4: How to Maximize TikTok Spark Ads for Brand Growth → Nadia Bubennikova
In this cut-out edition episode, Nadia Bubennikova, ... more
Aug 26 2024 7m
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Cutout 3: The 1.7-Second Rule: Capturing Mobile Shoppers Before They Swipe Away → Sabir Semerkant
In this episode, eCommerce expert Sabir Semerkant re... more
Aug 23 2024 6m
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Cutout 2: Building a Highly Engaged Community → Phil Hadfield
In this episode, Phil, the Co-founder of Holme &... more
Aug 21 2024 7m
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Cutout 1: Leveraging AI for Creative Direction in Meta Ads → Depesh Mandalia
In this cutout episode, Meta Ads expert Depesh Manda... more
Aug 19 2024 6m
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August Update → Kunle Campbell
In this brief episode of the 2X eCommerce podcast, h... more
Aug 16 2024 5m
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How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
Dylan Jahraus is a seasoned e-commerce expert and su... more
Jul 30 2024 47m
Chapter 1 2 mins
How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus
Chapter 2 1 min
Meet Dylan Jahraus: From Side Hustle to Six-Figure Business
Chapter 3 1 min
Dylan's Background and Journey to Etsy Success
Chapter 4 1 min
Key Takeaways from Early eCommerce Experience
Chapter 5 2 mins
First Steps on Etsy: From Wedding Decor to Thriving Business
Chapter 6 1 min
Etsy's Evolution from 2016 to 2024
Chapter 7 11 mins
Navigating Etsy's Marketplace and Customer Expectations
Chapter 8 2 mins
Strategies for High Revenue on Etsy
Chapter 9 41 sec
Balanced Product Mix for High Revenue
Chapter 10 1 min
Importance of Product Curation
Chapter 11 3 mins
Running an Etsy Business Without Making Products
Chapter 12 4 mins
Optimizing Etsy Listings for Higher Conversion
Chapter 13 4 mins
Top Categories to Sell and Avoid on Etsy
Chapter 14 5 mins
Maximizing Customer Lifetime Value
Chapter 15 2 mins
Final Thoughts and Resources
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Digital Products → How Ryan Sold a Million Stars
Ryan Hart is a product management expert and author.... more
Jul 16 2024 40m
Chapter 1 4 mins
How Ryan Sold a Million Stars
Chapter 2 14 sec
Introduction to Digital Products
Chapter 3 1 min
From Insurance to E-commerce
Chapter 4 2 mins
Building the First Digital Product
Chapter 5 2 mins
The Star Dedication Concept
Chapter 6 3 mins
Developing the Star Dedication Platform
Chapter 7 6 mins
Launching with Groupon and Other Platforms
Chapter 8 1 min
Collecting Customer Feedback
Chapter 9 1 min
Expanding Product Offerings
Chapter 10 2 mins
Business Growth and Exit Strategy
Chapter 11 41 sec
Revenue and Side Business Insights
Chapter 12 49 sec
Full-Time Job and Side Hustle
Chapter 13 4 mins
Decision to Sell the Business
Chapter 14 1 min
Life After Selling the Business
Chapter 15 4 mins
Current Ventures and Advice
Chapter 16 3 mins
Final Thoughts and Takeaways
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How AI and Entity-Based Search are Transforming SEO → Zach Boyette
Zach Boyette is the co-founder of Galactic Fed, a gr... more
Jul 2 2024 50m
Chapter 1 1 min
How AI and Entity-Based Search are Transforming SEO → Zach Boyette
Chapter 2 1 min
Introduction to the Episode
Chapter 3 5 mins
Meet Zach Boyette: From Pizza Shop to Procter & Gamble
Chapter 4 58 sec
Exciting Services: Paid Media and SEO
Chapter 5 1 min
Impact of AI on Search and SEO
Chapter 6 7 mins
SEO Strategies for eCommerce Brands
Chapter 7 2 mins
Role of SEO Agencies in the New Era
Chapter 8 13 mins
The Rise of Social Search Platforms
Chapter 9 10 mins
Conversion Rate Optimization (CRO)
Chapter 10 2 mins
Google's API Leak and SEO Insights
Chapter 11 2 mins
Conclusion and Final Thoughts
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How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M
In this episode of the 2X eCommerce Podcast, host Ku... more
Jun 25 2024 55m
Chapter 1 1 min
Introduction to Capital Management
Chapter 2 1 min
Meet the Guests: Clearco and Hat Launch
Chapter 3 41 sec
The Hat Launch Journey
Chapter 4 1 min
Scaling with Automation and Innovation
Chapter 5 1 min
Navigating Capital Challenges
Chapter 6 11 mins
Leveraging Clearco and PayPal
Chapter 7 4 mins
The Role of Marketing in Growth
Chapter 8 5 mins
Financial Strategies and Trends
Chapter 9 35 sec
Customer Cashflow Management with Clerico
Chapter 10 57 sec
Diverse Uses of Clerico Funding
Chapter 11 24 sec
Monthly Invoicing and Ad Spend
Chapter 12 2 mins
When to Consider Invoice Financing
Chapter 13 1 min
The Importance of Profitability in Ad Spend
Chapter 14 6 mins
Clearco's Unique Financing Approach
Chapter 15 4 mins
Navigating Platform Volatility
Chapter 16 1 min
Synergy Between Finance and Advertising
Chapter 17 8 mins
Diversifying Revenue Streams
Chapter 18 1 min
Final Thoughts and Resources
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How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
In this episode of the 2x eCommerce podcast, host Ku... more
Jun 18 2024 57m
Chapter 1 33 sec
Introduction to the Episode
Chapter 2 1 min
The Emotional vs. Functional Debate in Advertising
Chapter 3 2 mins
Deepesh Mandalia's Journey and Expertise
Chapter 4 4 mins
The Evolution of Deepesh's Career
Chapter 5 11 mins
The 5W Avatar Framework
Chapter 6 4 mins
Stages of Awareness in Marketing
Chapter 7 4 mins
Creating Effective Ad Campaigns
Chapter 8 1 min
Analyzing Ad Performance
Chapter 9 44 sec
Analyzing Ad Effectiveness
Chapter 10 32 sec
E-commerce Metrics and Insights
Chapter 11 2 mins
Optimizing Instagram Ads
Chapter 12 1 min
Leveraging AI for Advertising
Chapter 13 5 mins
Building AI-Powered Tools
Chapter 14 8 mins
AI in Video and Image Creation
Chapter 15 5 mins
Rapid Fire Questions
Chapter 16 3 mins
Special Offer and Conclusion
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How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
Tyler Delarm serves as the Head of Marketing at Undi... more
Jun 11 2024 31m
Chapter 1 1 min
How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
Chapter 2 1 min
Introduction to the Podcast and Guest
Chapter 3 2 mins
Tyler Delman's Journey to B2B Marketing
Chapter 4 6 mins
The Importance of Branded Packaging
Chapter 5 4 mins
Maximizing Customer Lifetime Value
Chapter 6 4 mins
Personalization in Unboxing Experiences
Chapter 7 9 mins
Implementing Personalized Inserts
Chapter 8 1 min
Conclusion and Contact Information
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$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
In this episode of the 2X eCommerce Podcast, Kunle C... more
Jun 4 2024 1h 32m
Chapter 1 1 min
$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
Chapter 2 2 mins
Introduction to the 2x eCommerce Podcast
Chapter 3 8 mins
Alex Neist's Journey: From Athlete to Entrepreneur
Chapter 4 7 mins
The Birth of Hostage Tape
Chapter 5 5 mins
Scaling Hostage Tape to Success
Chapter 6 18 mins
Marketing Strategies and Brand Building
Chapter 7 3 mins
Team Building and Company Culture
Chapter 8 1 min
Building a Positive Team Culture
Chapter 9 1 min
The Success Behind Hostage Tape
Chapter 10 2 mins
Joe Rogan Sponsorship Journey
Chapter 11 12 mins
Influencer Marketing Strategies
Chapter 12 12 mins
The Science of Nose Breathing
Chapter 13 5 mins
Retail Expansion Plans
Chapter 14 6 mins
Mindset and Visualization Techniques
Chapter 15 2 mins
Rapid Fire Questions
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Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → N...
In today's episode of the 2X eCommerce Podcast, we d... more
May 28 2024 57m
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