Planning Ahead for the Cutting Edge
Making Markets
This is Eric Golden and my guest today is Avery Akki...
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Mar 17 2023 43m
Chapter 1 4 mins
(First question) How her background in marketing informs her work at Vayner3Chapter 2 3 mins
The competitive and dynamic nature of the marketing industryChapter 3 3 mins
How Vayner3 leverages agility and keeps up with trendsChapter 4 2 mins
Her pivot from corporate marketing to Web3 brand-buildingChapter 5 3 mins
What attracted her to the NFT space in the early daysChapter 6 2 mins
Balancing risk aversion versus early adoption in marketingChapter 7 3 mins
How different brands have come online to Web3 and how Vayner3 enables themChapter 8 3 mins
Common mistakes made by brands trying to enter the spaceChapter 9 4 mins
What she learned from the launch of VeeFriendsChapter 10 2 mins
How VeeFriends came to be and how it keeps momentum upChapter 11 3 mins
How she approaches brands following the recent crypto downtownChapter 12 1 min
The aspects of Web3 adoption and growth that she’s most excited aboutChapter 13 1 min
What she’s most excited to see built over the next six months and six years