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The Sonic Truth

The Sonic Truth

67 Episodes • By Advertising Week • thesonictruth.com/
How are brands and other businesses adapting to the monumental shift that is sound? The Sonic Truth Podcast Series, co-presented by Advertising Week and Veritonic, explores the issue with the fundamental players in the audio space. It’s time to think about a sonic path forward.
Business
The Sonic Truth
The Sonic Truth
@thesonictruth
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The Truth about Audio Advertising with Scott Porretti from Katz Digital
On this episode of The Sonic Truth, Scott Porretti, ... more
Nov 15 2023 37m
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Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media
On this episode of the sonic truth, Will Pearson of ... more
Nov 1 2023 37m
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The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM
On this episode of the sonic truth, Kelli Hurley, VP... more
Oct 18 2023 27m
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Capturing the Ears of Audiences with Jacob Schwartz of MediaHub
On this episode of the sonic truth, Jacob Schwartz o... more
Oct 4 2023 27m
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Audio’s Role in Brand Success with Ryan Rose of JoneKiri
On this episode of The Sonic Truth, Founder and Prin... more
Sep 20 2023 20m
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Which Audio Trends are Heating Up this Summer?
In this special edition episode of the podcast, your... more
Jun 6 2023 13m
Favorite Summer Audio Mediums
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Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times
On this episode of The Sonic Truth, Veritonic’s Kris... more
May 17 2023 26m
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Getting Audio “Right” with Right Side Up
In this episode of The Sonic Truth, General Manager ... more
May 5 2023 32m
Navigating the Audio Landscape
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Building Winning Audio Ads with Idil Cakim of Audacy
In this episode of The Sonic Truth, Head of Research... more
Apr 18 2023 22m
Analyzing Audio Content
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The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate
In this episode of The Sonic Truth, Founder and CEO ... more
Apr 4 2023 20m
Growing a Podcast Community
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Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding
In this episode of The Sonic Truth, Founder and CEO ... more
Mar 21 2023 26m
Understanding Sonic DNA
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Building Confidence in Audio with Bob Hunt of Hearts & Science
On this episode of The Sonic Truth, Veritonic’s Digi... more
Mar 7 2023 22m
The Benefits of Audio Measurement
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The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk
In this episode of The Sonic Truth, Tomas Rodrigues,... more
Feb 21 2023 18m
Music and Podcast Streaming
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Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips
On this episode of The Sonic Truth, Sport Clips’ Sen... more
Feb 7 2023 14m
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Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media
On this episode of The Sonic Truth, Veritonic’s VP o... more
Jan 24 2023 13m
What's Next for Audio Advertising?
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Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCo
On this episode of The Sonic Truth, Veritonic’s VP o... more
Jan 10 2023 13m
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Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning Brew
On this episode of The Sonic Truth, Alyssa Meyers, R... more
Dec 13 2022 17m
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Throwing Away the Standard Marketing Playbook with Wonder Media Network
On this episode of The Sonic Truth, Michele Dale of ... more
Nov 29 2022 1h 30m
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The Role of Audio In A Modern Marketing Mix with Horizon Media
On this episode of The Sonic Truth, Maria Tullin, VP... more
Nov 15 2022 18m
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Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio
Season six of The Sonic Truth is here, and we are ki... more
Nov 8 2022 33m
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Podcast Listener Insights Series – Part 3
This week on The Sonic Truth, Veritonic’s Kristin Ch... more
Jul 28 2022 6m
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Podcast Listener Insights Series – Part 2
This week on The Sonic Truth, Veritonic’s Kristin Ch... more
Jul 14 2022 7m
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Podcast Listener Insights Series – Part 1
In this episode of The Sonic Truth Podcast Veritonic... more
Jun 24 2022 7m
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Multicultural Storytelling with ABF Creative
Our guest today is Anthony Frasier, Founder and CEO ... more
May 25 2022 13m
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Insights from the Creative Frontier of Podcast Advertising
This week on The Sonic Truth Podcast we welcome Stew... more
May 12 2022 16m
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