Beth chats to Sheena Ladwa - Director of Ultimate Artists Development Camp. Sheena and Beth speak about the importance of surrounding yourself with the right people, maintaining a positive mindset and addressing mental ill health. Sheena also opens up about her personal journey, growing up as a singer before transitioning into running an artist development camp, as well as the relationship between creativity and pain.

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Highlights

01:01 - What was Sheena’s worst job ever?
02:03 - Where did Sheena Ladwa’s journey with music start?
03:14 - What was it like for Sheena to leave her family and move to London
04:35 - Sheena’s experiences working in a 9 to 5 job to subsidise her dream of working as a singer
06:40 - How Sheena was signed by her first manager and what that experience was like
09:50 - How did Sheena Ladwa meet Joshua Alamu and why was he significant in her life?
11:35 - Why did Sheena decide to call time on her career as a singer?
14:10 - Being malleable towards your goals and the importance of having a positive perspective
17:57 - What was it like growing up with a father who sings Bollywood (Praful Ladwa with Bollywood Bandits)?
18:21 - The importance of discipline and practice
20:36 - How much work do you need to put in to be an artist?
21:10 - Sheena gives insight into what you can learn from Bollywood
21:36 - How Sheena became Director of Ultimate Artists Development Camp and what do they seek to do?
25:13 - How mental ill health affects artists
26:21 - Why is mental health important in the music business?
28:39 - Sheena and Beth discuss the necessity of having great people around you to act as your foundation
29:48 - What was it like for Sheena to be exposed to mental ill health and depression in her family at an early age?
31:17 - Are pain and mental health struggles synonymous with creativity?
35:39 - Sheena Ladwa shares her experience of having an emotional block and how she worked through it
37:02 - Getting out of your own way and not holding yourself back
39:22 - The one piece of advice that Sheena Ladwa would give an artist

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