One of the many important things that businesses need to learn is to have the right discipline in knowing your signature identity as a brand. Are you the disruptor, or are you being disrupted? If your answer is neither, that is going to be a big problem.

How do you build an experience-based brand? How do you make your employees and leaders more productive? And most importantly, how do you weave purpose into leadership?

Join Shawn Nason as he talks to trailblazer and acclaimed futurist, Antonia Hock.

In This Episode

(03:25) - You’re either disrupting or being disrupted
(04:35) - Having a signature identity and building your brand around it
(06:23) - Building an experience-based brand and investing in customer experience
(08:21) - The future of consumer behavior and what it means for businesses
(12:43) - How customer centricity came into focus on Antonia’s journey
(14:55) - Having a maverick in C-suites of established companies today
(17:38) - How can leaders within an organization create better experiences all around?
(20:42) - Leading with the purpose behind the work
(23:58) - The Combustion Questions

What we learned from Antonia

If you’re doing customer experience as a program, you’re going to lose.
COVID allowed us to reimagine connections
Invest in career development and employee development
Think about purpose and how to weave it from top to bottom
Having a questioning mindset that is tied to purpose

Notable quotes

[07:23] - “When you think about an experience-based brand, that is a leadership team that is thinking about the consumer first and building it into everything they do.”

[10:01] - “More and more businesses are exploring this concept of purpose. That's another great consumer behavior trend.”

[16:19] - “If you're going to embrace a maverick, you have to be ready for what they're bringing in their toolkit.”

[19:23] - “Invest in great skill development and in portable things that make your employees more productive and leaders more productive.”

[20:42] - “Leading with the purpose behind the work gets at the root of a lot of things that teams are really looking for right now.”

Our guest

Antonia Hock is a trailblazer and acclaimed futurist in the world of organizational transformation, leadership excellence, and building experience-based brands. Her career is rooted in building cultures of customer-centricity, implementing game-changing leadership strategy, and innovating customer experiences, all with an emphasis on tangible results and lasting impact.

Before launching Antonia J.A. Hock & Associates as a global consulting firm focused on transformational leadership and innovation, Antonia spent six years as the Global Head of The Ritz-Carlton Leadership Center. Her FutureForward™ program is a practical and actionable approach focused on leadership development, the future of consumer behavior, and how to navigate disruption.

Resources & Links

Antonia Hock

LinkedIn: https://www.linkedin.com/in/antonia-hock/

Shawn Nason

LinkedIn: https://www.linkedin.com/in/nasonshawn/

Instagram: https://www.instagram.com/manonfiresocial/

Twitter: https://twitter.com/manonfiresocial

Website: https://shawnnason.com/

MOFI: https://www.mofi.co/

The Combustion Chronicles Podcast

Website: https://shawnnason.com/combustion-chronicles-episodes/

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