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Supply chains: Smart cars - for iPad/Mac/PC

Supply chains: Smart cars - for iPad/Mac/PC

@supplychains:smartcars-foripad/mac/pc www3.open.ac.uk/courses/t882-pod...
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album ...Read More
Higher Education Education
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Supply chains: Smart cars - for iPad/Mac/PC
Supply chains: Smart cars - for iPad/Mac/PC
@supplychains:smartcars-foripad...
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December 5, 2009

Transcript -- Behind the brand

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1 hr 31 mins
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December 5, 2009

Innovating the aftermarket

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3 mins
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December 5, 2009

Transcript -- Innovating the aftermarket

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1 hr 31 mins
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December 5, 2009

Smart thinking

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7 mins
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December 5, 2009

Transcript -- Smart thinking

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1 hr 31 mins
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December 5, 2009

Smartville

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9 mins
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December 5, 2009

Transcript -- Smartville

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1 hr 31 mins
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December 5, 2009

Behind the brand

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12 mins
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December 5, 2009

Supply chains: Smart cars

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1 mins
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December 5, 2009

Transcript -- Supply chains: Smart cars

Higher Education Education
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1 hr 31 mins
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