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Supply chains: Smart cars - for iPad/Mac/PC

Supply chains: Smart cars - for iPad/Mac/PC

10 Episodes • By The Open University • www3.open.ac.uk/courses/t882-pod...
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album ...more
Higher Education Education
Supply chains: Smart cars - for iPad/Mac/PC
Supply chains: Smart cars - for iPad/Mac/PC
@supplychains:smartcars-foripad...
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Transcript -- Behind the brand
Transcript -- The radical re-thinking of the car ass... more
Dec 5 2009 1h 30m
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Innovating the aftermarket
The servicing and selling of Smart cars to customers... more
Dec 5 2009 3m
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Transcript -- Innovating the aftermarket
Transcript -- The servicing and selling of Smart car... more
Dec 5 2009 1h 30m
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Smart thinking
Introducing the funky customisable Smart car, the re... more
Dec 5 2009 6m
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Transcript -- Smart thinking
Transcript -- Introducing the funky customisable Sma... more
Dec 5 2009 1h 30m
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Smartville
How the innovations continue at Smart's factory, and... more
Dec 5 2009 8m
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Transcript -- Smartville
Transcript -- How the innovations continue at Smart'... more
Dec 5 2009 1h 30m
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Behind the brand
The radical re-thinking of the car assembly process ... more
Dec 5 2009 11m
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Supply chains: Smart cars
A short introduction to this album
Dec 5 2009 1m
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Transcript -- Supply chains: Smart cars
Transcript -- A short introduction to this album
Dec 5 2009 1h 30m
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