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SMC: School Marketing and Communications

SMC: School Marketing and Communications

217 Episodes • By imageseven • www.imageseven.com.au/
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
Business Education Marketing
SMC: School Marketing and Communications
SMC: School Marketing and Communications
@smc:schoolmarketingandcommunic...
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Boosting conversions and why so much advertising is a waste of money
School marketing and communications with Charlie Mau... more
Apr 8 2024 25m
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216: Is your post-tour process up to scratch?
School marketing and communications with Charlie Mau... more
Mar 6 2024 28m
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215: Enrolment strategies and great recruitment ads
School marketing and communications with Charlie Ma... more
Jan 2 2024 24m
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214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing
School marketing and communications with Charlie Ma... more
Dec 6 2023 26m
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213: Fantastic surveys and where to find them
School marketing and communications with Charlie Mau... more
Nov 1 2023 18m
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212: Preparing your best media plan, and do you have a 'clustomer' problem?
School marketing and communications with Charlie Mau... more
Oct 4 2023 27m
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Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup [podcast #211]
School marketing and communications with Charlie Mau... more
Sep 6 2023 24m
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210: Perfect publications, Twitter or Threads and marketing to the mind’s eye
School marketing and communications with Charlie Mau... more
Aug 2 2023 18m
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209: How to grow marketing’s influence within your school
School marketing and communications with Charlie Mau... more
Jul 5 2023 26m
Measuring Attendance and Engagement at Events
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208: The Google Analytics update you can’t ignore and the battle of radio versus podcast
School marketing and communications with Charlie Mau... more
May 31 2023 27m
Audio Advertising's Repetition Power
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207: The other AI platforms you should be using and Pepsi's latest rebrand
In this episode, Charlie and Rita are once again joi... more
May 4 2023 31m
Programmatic Advertising for Schools
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206: The skills that school marketers need, and do you know your hamburgers from kebabs?
School marketing and communications with Charlie Mau... more
Apr 5 2023 19m
Posting and Advertising
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205: ChatGPT – to be loved or feared by school marketers?
School marketing and communications with Charlie Mau... more
Mar 2 2023 23m
Exploring AI Technology
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204: 2022 Brilliance Awards
School marketing and communications with Charlie Mau... more
Feb 2 2023 25m
The Power of Brand Equity
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203: Time to get off Twitter and onto TikTok?
School marketing and communications with Charlie Mau... more
Dec 1 2022 27m
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202: We’re back out-of-home and nailing your Instagram content strategy
School marketing and communications with Charlie Mau... more
Nov 17 2022 16m
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201: Digital marketing updates and does your school need anti-personas?
School marketing and communications with Charlie Mau... more
Oct 6 2022 22m
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200: School marketing and communications bonanza!
School marketing and communications with Charlie Mau... more
Sep 1 2022 58m
Chapter 1 4 mins
How to execute the perfect video/photoshoot Dean Smith
Chapter 2 4 mins
Perfecting your digital advertising spend James Tindall
Chapter 3 4 mins
Building your online community Mikayla Coombes
Chapter 4 4 mins
Learnings from a designer Pete Ion
Chapter 5 4 mins
How to understand your prospective parent Suzanne Willcock
Chapter 6 3 mins
Determine the right blog content strategy for your school Eleisha Perez
Chapter 7 5 mins
School events as marketing opportunities Cassandra Kirkpatrick
Chapter 8 4 mins
How to deliver the perfect yearbook Vanessa Klomp
Chapter 9 4 mins
Canva a designer’s working relationship Imogen Smith
Chapter 10 6 mins
Nailing your social media content strategy Isabella Tranchita
Chapter 11 5 mins
What makes school web design great Jing Song
Chapter 12 5 mins
The future of school marketing Andrew Sculthorpe
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199: Combating low consumer confidence and what the Kardashians did next
Charlie and Rita start this episode discussing the n... more
Aug 3 2022 20m
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198: Is the school newsletter dying?
In this episode, Charlie and Rita discuss the implic... more
Jul 6 2022 25m
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197: Maximising your school’s anniversary and how to reposition your brand
This week Charlie is joined in the studio by special... more
Jun 1 2022 21m
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196: Sonic branding, the meaning of colour and optimum blog length
Charlie and Rita go sonic! In this episode, they get... more
May 4 2022 21m
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195: Google Analytics updates and a new way to buy out-of-home advertising
Charlie and Rita get straight into Making News, unpa... more
Apr 6 2022 24m
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194: Purple cows and your school on TikTok
Charlie and Rita begin this episode with a review of... more
Mar 2 2022 25m
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193: Planning your media spend and the next big social media platform?
This episode, Charlie and Rita get stuck into all th... more
Feb 2 2022 21m
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