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Marketing To Mums

Marketing To Mums

53 Episodes • By Katrina McCarter • marketingtomums.com.au/
Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums. You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling ...more
Management Business Entrepreneurship
Marketing To Mums
Marketing To Mums
@marketingtomums
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52 Building Engaged Communities with Belinda Jennings
In this episode Belinda Jennings, founder of Mum Cen... more
Feb 9 2022 43m
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51. Partnerships and Collaborations with Katrina McCarter
Partnerships are the lowest cost, fastest way to gro... more
Jan 26 2022 17m
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50. Marketing to Gen X Mums with Susie O’Brien
In this episode Susie O’Brien, Herald Sun journalist... more
Jan 12 2022 31m
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49. Power of Facebook Groups with Katrina McCarter
Social media use increases significantly when a wome... more
Dec 29 2021 11m
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48. Power of Purpose with Monica Meldrum
In this episode Monica Meldrum, co-founder of Whole ... more
Dec 15 2021 25m
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47. Growth of Audio with Megan Lazovick
In this episode Megan Lazovick shares key insights f... more
Dec 1 2021 32m
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46. Growth of Women in Business with Tina Tower
In this episode Tina Towers highlights the enormous ... more
Nov 17 2021 35m
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45. Marketing to Single and Solo Mothers with Jacinta Tynan
In this episode Jacinta Tynan highlights the enormou... more
Nov 3 2021 29m
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44. Health and Wellness Boom with Sam Wood
In this episode Sam Wood highlights the enormous gro... more
Oct 20 2021 32m
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43. Marketing to Tech-First Parents with David Butler
In this episode David Butler highlights the enormous... more
Nov 24 2020 27m
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42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings
In this episode Natalie Giddings highlights new oppo... more
Oct 20 2020 39m
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41. What brands are getting right with Katrina McCarter
It’s certainly not all doom and gloom. There are som... more
Oct 7 2020 35m
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40. Why your brand name matters with Louise Karch
What’s in a name? Well that is exactly what I’m talk... more
Sep 22 2020 29m
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39. Attracting Mums to your brand using PR​ with Jules Brooke
Having your brand spoken about within the media is i... more
Sep 8 2020 36m
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38. Podcast Popularity Among Mothers with Elissa Ratliff
Podcasts are growing in popularity among mothers. Ma... more
Aug 25 2020 21m
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37. Understanding the impacts of home isolation with Katrina McCarter
No one could have predicted just how challenging 202... more
Aug 11 2020 17m
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36. Marketing to Millennial Mothers with Eddie Geller
Millennial parents are increasingly becoming more co... more
Jul 28 2020 33m
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35. Pinterest Marketing with Carin Lee-Skelton
Pinterest is an underrated, powerful platform for br... more
Jul 15 2020 40m
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34. Mothers and Covid19 with Jola Burnett
Without question the Covid19 pandemic has presented ... more
Jun 30 2020 31m
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33. The Rise of Femtech with Marija Butkovic
There is a significant shift taking place in the bus... more
Jun 16 2020 38m
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32. Creating Winning Content with Andrea Scalzo Yi
As mothers are increasingly rejecting corporate sale... more
Jun 2 2020 31m
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31. Marketing to Working Mothers with Kate Christie
As the demands and expectations of working mothers i... more
May 19 2020 39m
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30. Emerging Asian Markets with Roshni Mahtani
Whilst many brands look to China for their overseas ... more
May 16 2020 23m
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29. Marketing to Indian Mothers with Anoushka Gungadin
By 2024, India is expected to overtake China and bec... more
Apr 14 2020 42m
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28. Finding opportunities in a global crisis with Katrina McCarter
In this episode your host, Katrina McCarter, discuss... more
Mar 31 2020 28m
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