Healthcare is one of the most serious topics a thought leader can tackle. The information provided needs to move swiftly and clearly to those that need it most. Today we revisit three episodes that focus on thought leadership for healthcare organizations.

Our first guest is Jean Accius, who at the time of airing was the Senior Vice-President, Global Thought Leadership and International Affairs for AARP. Jean helps us understand how thought leadership can position an organization at the forefront of the issues, challenge the status quo, and engage new audiences.

Next, we revisit our conversation with Traci Conley, the Thought Leadership Manager for Standard Imaging, Inc. Traci understands the importance of being able to get valuable information to healthcare professionals and patients. We discuss what you have to do when traditional mediums of communication break down and how you can continue to provide high-quality knowledge and care in the face of restrictions.

Finally, we catch up with Craig Joseph, the Chief Medical Officer at Nordic Consulting, and Jarome Pagani, the Vice President, Head of Thought Leadership at Nordic Consulting. While healthcare is a serious topic it can also be a difficult one to communicate. Craig and Jarome share how they inject a bit of humor into their message in a delicate way that allows them to grab the audience’s attention and build trust.

Three Key Takeaways:

· Sharing knowledge is the world’s most important currency.

· Carefully crafted humor can make serious topics more relatable and lighter.

· Well-thought-out virtual experiences can deliver the same information and impact as an in-person event.

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