The Sins of the Survey
Invest Like the Best with Patrick O'Shaughnessy
My guest this week is Rebecca Lynn. Rebecca co-found...
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Dec 27 2022 51m
Chapter 1 2 mins
[First question] What she’d do a great job teaching if she could teach a singular 401 level courseChapter 2 49 sec
Defining what the umbrella concept isChapter 3 5 mins
What about her career at P&G applies most to the kinds of companies she spends her time with nowChapter 4 3 mins
What types of questions she asks to help someone building a product understand their marketing angleChapter 5 3 mins
The top three things people do wrong when running a survey in tactics or strategyChapter 6 1 min
Categories of questions where surveys are always helpful and effectiveChapter 7 7 mins
What the Go-To-Market Council is and what it doesChapter 8 2 mins
The ways that most funnels are commonly brokenChapter 9 2 mins
Defining great positioning and what it accomplishesChapter 10 1 min
How her knowledge and ideas most impacted the way she built CanvasChapter 11 4 mins
Lessons learned about the world of digital health and the quantified selfChapter 12 3 mins
The base level attributes that most indicate investment potential when she’s investing in a companyChapter 13 3 mins
The shifts in the world that most have her attention todayChapter 14 3 mins
What has her worried systemically about venture investingChapter 15 1 min
The kindest thing anyone has ever done for her