Invest Like the Best with Patrick O'Shaughnessy
Madhavan Ramanujam - How to Price Products - [Invest Like the Best, EP.298]
My guest today is Madhavan Ramanujam. Madhavan quite...
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Oct 11 2022 56m
Chapter 1 2 mins
[First question] How he arrived at a radically different way of building productsChapter 2 3 mins
An example of coming up with a price before the productChapter 3 1 min
Distinctions between a willingness to pay and positive feedbackChapter 4 3 mins
How to make sure you’re talking to the right potential customer in the first placeChapter 5 2 mins
Productizing for different customer segmentsChapter 6 5 mins
Questions companies should be asking to get accurate feedbackChapter 7 1 min
What he’s learned about the motivations of potential buyersChapter 8 1 min
What leaders, killers, and fillers areChapter 9 57 sec
Some of the biggest mistakes companies make while following his formulaChapter 10 1 min
A rule of thumb for what is a benefit versus a featureChapter 11 3 mins
Five distinct pricing models for charging a customerChapter 12 2 mins
Whether or not the value piece of all of this revolves around time and moneyChapter 13 1 min
What he tells entrepreneurs about pricing their products that most surprises themChapter 14 4 mins
Defining the first four categories of failureChapter 15 1 min
Reasons why so many innovations fail to monetize and pricing being a CEO topicChapter 16 5 mins
Good rules that leaders can use to have a general sense for effective pricingChapter 17 2 mins
Behavioral changes and observations as the absolute price move up and downChapter 18 2 mins
Is there a pricing genius we should take note of?Chapter 19 27 sec
The single question every leader should ask themselvesChapter 20 2 mins
The kindest thing anyone has ever done for him