IP in the Consumer Space
Invest Like the Best with Patrick O'Shaughnessy
My guest today is John Fiorentino. John is a produc...
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Jan 10 2023 1h 21m
Chapter 1 6 mins
[First question] The amazing story behind Gravity BlanketChapter 2 4 mins
What he’s learned about positioning relative to productChapter 3 2 mins
How fundamental truths drive creativity in commerceChapter 4 3 mins
Real-world examples of magic as he defines itChapter 5 5 mins
The investability of consumer businesses from his perspectiveChapter 6 2 mins
His contrarian thoughts on venture-backed startupsChapter 7 10 mins
How unique personalities create compelling IP and monetize itChapter 8 6 mins
The fine line between creative power and self-destruction for brand foundersChapter 9 3 mins
The importance of consumer business goals being larger than oneselfChapter 10 4 mins
The story of the Moon Pals weighted stuffed animalsChapter 11 4 mins
How investors undervalue IP and mythologyChapter 12 3 mins
Leveraging uniqueness as a founder to boost your brand powerChapter 13 4 mins
His eye-opening experience working on Justin Bieber’s teamChapter 14 3 mins
How he identifies potential magic-makers and enables themChapter 15 2 mins
An odd commonality between high-level successful peopleChapter 16 3 mins
Whether or not one could map out their own archetype frameworkChapter 17 2 mins
The dangers of focusing on one’s own persona and image as the productChapter 18 3 mins
The kindest thing anyone has ever done for him