Nir Eyal is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He founded two tech companies, is an active investor in companies such as Eventbrite, Anchor, Kahoot and more and his writing has been featured in The Harvard Business Review, Time Magazine, and Psychology Today. You'll hear where his interest in psychology started from, how to get people hooked on your product in an ethical way, what he thinks voice technology needs in order to get more people hooked to skills, why we tend to get distracted during our day and how to cultivate a life where we get more done and feel less guilt.

Learn more about what Nir spoke about in this episode at the links below:

The schedule maker tool he mentioned is here.

Summary article here.

Distraction guide here.

Habits vs routines article here.

Indistractable Model graphic here.

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